hey, i'm Christine.
Former corporate marketing executive. Certified wellness and nutrition coach. Registered yoga instructor. Jersey girl.
And someone who had to lose everything that wasn't working to find what actually did.
I didn't stumble into wellness. I earned my way here the hard way.
My career started in experiential marketing — ten years at a boutique agency where we took major brands to the beach, ran corporate events, and moved fast. I loved it. I was good at it. And I had no idea yet how much I was running on adrenaline instead of actual energy.
Then came corporate. A decade at Ansell — a global medical and safety company — where I moved from global marketing into the medical division, then ran a region, and eventually led the COVID allocation calls during one of the most high-stakes operational periods any of us have ever lived through.
Along the way, Ansell took me around the world — literally. One trip: California, Australia, Malaysia, Japan, Brussels, home. I ate everything, absorbed everything, and started connecting the dots between how different cultures lived and how differently they felt.
I was capable, driven, and genuinely good at my job. I was also quietly falling apart.
But before all of that — there was Costa Rica.
I've jumped out of planes twice. The second time was just to make sure I meant it.
That tells you something about me.
Twenty years ago I organized a trip to Costa Rica for 16 people. Dirt roads. Fresh fruit you couldn't believe. Surfing. Ziplining for miles. Hot springs at the base of the Arenal volcano. Pre-mixed rum and cola in a can that somehow tasted like the best thing I'd ever had.
It was simple, wild, and completely alive.
The Costa Ricans live by a philosophy — Pura Vida. Pure life. Simple life. Nature, good company, nothing extra. It stuck with me for twenty years.
When I finally built this company, I named it PureVita — because I'm Italian, and because that philosophy never left me.
Live Pure, Live Well.
The body keeps the score. Mine kept receipts.
I've had scoliosis my whole life — a curved spine that taught me early that movement wasn't optional, it was survival. Back surgery in 2011 slowed me down physically. But it was the years of accumulated stress, stored emotion, and relentless performance that finally made me stop.
I watched people I loved face serious illness far too young. I went through a divorce at the start of COVID — arguably the worst timing in modern history. And somewhere in the middle of all of it, I realized I had spent decades being very good at taking care of everything and everyone else — and almost no time taking care of myself.
The healing didn't happen in a therapist's office or a gym. It happened in St. Lucia.
The trip that changed everything.
In December 2020, I went to St. Lucia with someone I love. Ten days. I was supposed to go home.
I stayed for three months.
I lived out of a carry-on. I ate simple food. I moved my body every day. I slowed down enough to actually hear myself think for the first time in years. The island, the people, the pace — it rewired something in me.
When I finally came home and opened my closet, I stood there and cried. Too many options. Too much stuff. Too much of everything that didn't matter.
Simple is better. I know that now in my bones.
Then I built something from it.
I spent the next chapter getting certified — NASM Wellness and Nutrition Coach, 200-hour Registered Yoga Teacher. I went to yoga teacher training not just to teach, but to understand my own body after decades of ignoring it.
I cut out sugar, chemicals, and eventually alcohol. I explored every wellness trend that exists — so you don't have to.
I even married a Frenchman — so you don't have to. But the food lessons? Those I'm keeping. France taught me that food isn't fuel, it's culture. That a two-hour lunch isn't indulgent, it's civilized. That simple, whole ingredients prepared with care will always beat complicated.
I went deep on whole foods, nervous system work, breathwork, and what actually moves the needle long-term.
And I kept coming back to the same truth:
It's not complicated. It's just too loud when life is life-ing.
Why I'm qualified — and why that matters
I didn't come to wellness from the outside. I came from inside a 20-year corporate career, a global company, executive leadership teams, and high-pressure environments where performance was everything and personal health was an afterthought.
I know what it's like to sit in a meeting running on four hours of sleep and pure cortisol. I know what it's like to travel across time zones, eat airport food, and call it fine. I know the gap between knowing what you should do and actually being able to do it when your calendar looks like a game of Tetris.
That's not a liability. That's the whole point.
Credentials:
- NASM Certified Wellness & Nutrition Coach
- 200-Hour Registered Yoga Teacher (RYT200)
- 20+ years corporate marketing leadership
- Former global executive, Ansell
- Retreat leader, St. Lucia & beyond
- Founder, PureVita Wellness
I teach what I live. Not just what I read.
The approach is simple — whole foods, mindful movement, breath, and learning to work with your body instead of against it. No diet culture. No shame. No 75-day hard challenges that leave you exactly where you started.
Just real tools. Real talk. Real change.
Real tools. Real talk. Real change. That's the standard I hold everything to.
So — what brought you here?
If you're an organization —
an HR leader or founder who's watched wellness initiatives quietly die because nobody actually engaged — I built Better YOU for your team. Structured. Supported. It actually sticks.
Learn about corporate wellness
If you're an individual —
a woman in her 40s or 50s whose body is changing, whose old approach stopped working, who's tired of starting over — I built The Shift for you. Six weeks. Real results. No BS.
Learn about coaching & programs
