PureVita exists because I couldn't find what I needed — so I built it.

After 20+ years in corporate leadership — including a decade at global medical company Ansell, where I ran regions, led teams, and managed high-stakes operations through COVID — I knew firsthand what sustained high performance costs the human body.

I also knew that most wellness solutions weren't built for people like us. Too rigid. Too generic. Too easy to abandon when life gets loud.

So I got certified, got clear, and built something different.

What PureVita does

We help two groups of people who share the same problem — running on empty in a world that rewards looking fine.

For Individuals

Women in their 40s and 50s whose bodies are changing and whose old approach stopped working. We cut through the noise and get back to what actually moves the needle: whole foods, mindful movement, breath, and learning to work with your body instead of against it.

For organizations

Founders and HR leaders who've watched wellness initiatives quietly die because employees never really engaged. We run Better YOU — a structured, supported 6-week challenge that delivers 4X industry-average engagement. Real participation. Real results.

Why PureVita?

Twenty years ago I planned a trip to Costa Rica for 16 people — dirt roads, fresh fruit, surfing, ziplining, hot springs, and my first pre-mixed rum and cola that somehow tasted perfect in the moment. It was simple, wild, and completely alive.

The Costa Ricans have a philosophy — Pura Vida. Pure life. Simple life. Nature, good company, nothing extra.

It never left me. When I built this company, I named it PureVita — because I'm Italian, and because that's exactly what this is. A pure life.

Live Pure, Live Well.

Why it works

Because I've lived both sides.

I spent 20 years in the boardroom and just as long trying to figure out why I still felt terrible despite doing "all the right things." The answer wasn't another program. It was a completely different approach — simpler, more holistic, and actually sustainable when life is life-ing.

That's what PureVita is built on.

Credentials:

NASM Certified Wellness & Nutrition Coach
200-Hour Registered Yoga Teacher (RYT200)
20+ years corporate marketing leadership
Former marketing executive, Ansell
Retreat leader, St. Lucia & beyond

Want the full story?

The back surgery. The global travels. Three months living out of a carry-on in St. Lucia. The moment I came home, opened my closet, and cried.

It's all there — and it's why everything I teach actually works.

Read My Full Story

hey, i'm Christine.

Founder of PureVita Wellness. Former corporate marketing executive. Certified wellness and nutrition coach. Registered yoga instructor. Jersey girl.

And someone who lived the burnout before she built the solution.